Apulia

Discover the bold character of Apulian Primitivo, a southern Italian classic celebrated for its ripe fruit, warm spice and smooth, generous texture. These expressive reds reveal blackberry, plum, sweet spice and soft tannins shaped by intense sunlight and coastal winds. Our curated selection highlights producers who elevate Primitivo with balance and refined craftsmanship. Perfect with grilled meats, hearty pastas or richly flavored dishes, Apulian Primitivo delivers warmth, depth and unmistakable regional charm.